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119. Why It's More Important to be First Than to be Better
Published 2 years, 4 months ago
Description
Sometimes it is better to be first than it is to be better.
In this episode, Brian Gubernick reviews a law from the book 'The 22 Immutable Laws of Marketing'.
He shares why he is revisiting this law and how he is currently leveraging it as he expands a new business.
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