Episode Details

I am talking about all things voiceover and creative entrepreneurialism.

Hope you are having a fantastic Wednesday.

Let's jump right into today's topic, which is branding.

And I want to sort of unpack the essence of what branding is because we are drawn in to people who do this for a living.

People who create brands for actors. And I just want to get it out into the open.

That if you don't have a catchy tagline, if you don't have a palette of colors, if you don't have a logo, it's okay.

You don't have to have those things in order to be a successful actor business person.

If you do have those things, that's amazing.

And if you want those things, you can absolutely have them and incorporate them into your business.

However, you don't have to have them in order to be successful.

But let's just talk about the entire branding package, what it is, why it is, and all of those things. Let's get into it.

So if you follow me on my sub stack, thank you by the way you will remember I wrote a post called brand and it's been resonating with so many people.

And if you haven't read it yet, I encourage you to go check it out.

It's packed with insights and things that I'm going to expand upon today.

You can go and find it on the actor's index on a sub stack, but grab a notebook, grab a cup of coffee, whatever helps you focus.

And let's talk about what branding really is and how you can develop yours without all of the bells and whistles that we often get tempted to buy into.

So first things first, when you hear the word branding, most of us automatically do think of logos and colors and catchy taglines.

And yes, those are part of branding, but they're not the whole picture.

Branding is the perception people have of you.

It's the emotional connection you create with your audience, clients, your community, your colleagues.

It's the way people feel when they hear your name, see your work, listen to your work or engage with your content.

So for example, if you think about your favorite brands, whatever they are. Why do you love them? Chances are it's not because they have a cute logo or it's not because they use your favorite color.

It's related to the way that they make you feel or how they impact your life.

That is the magic of branding.

So personal branding is a huge part of my journey as a voiceover actor and coach because when I first started out, I thought branding was just about "looking professional."

But over time, I really realized that it is so much deeper than that.

It's about communicating who you are, your personality, your values, what makes you unique, what you care about, and how you continue to care about others, and what their problems are and their pain points are and how you can help to solve those issues.

So for me, my brand is all about being sassy, trying to be witty, clever, telling it like it is while delivering professional and polished work.

It's in everything I do from my TikTok series, like the voiceover actor help desk, to the way I write on my sub stack to how I'm talking to you now.

And most importantly, it's authentically me, you know, like nobody else is going to see those things or listen to those things and think that it's coming from something else.

And that is something that I have spent a lot of time crafting. And you can too.

I don't have a logo. I don't have a color palette. I don't have any kind of catchy phrases that people associate with me.