Episode Details
Back to Episodes
Why Your Nonprofit’s Emails Aren’t Working (And What to Do Instead!)
Description
We dive into the power of email fundraising with nonprofit email marketing expert Katelyn Baughan. Most nonprofits aren't sending enough emails—or worse, they're not optimizing them for engagement and donations.
Some topics we cover:
- How to audit your email strategy to uncover hidden opportunities
- The biggest mistakes nonprofits make with email marketing
- How to segment your list for better engagement and higher donations
- A/B testing subject lines to increase open rates
- Using UTM tracking to measure success down to the button click
Key takeaway: Want to turn your nonprofit’s email list into a high-performing fundraising machine? Katelyn's expert tips will show you exactly how to build an email strategy that generates consistent donations over time.
Connect with Katelyn Baughan on LinkedIn for more insights - https://www.linkedin.com/in/katelyn-baughan/
Connect with Tom - https://www.linkedin.com/in/tomkelly5/
Get your FREE Email Audit Guide - https://katelynbaughan.com/email-audit-guide/
Want to bring Tom to your next event? Contact us at: hello@realtomkelly.com