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Look beyond the on-page to keep up with the evolution of search marketing – with Katherine Nwanorue
Season 2025
Episode 328
Published 1 year, 4 months ago
Description
There’s a whole world outside the Google bubble and, to get out there, SEO Specialist Katherine Nwanorue wants you to expand your horizons beyond what’s on the page.
Katherine says: “Look beyond on-page optimizations and traditional KPIs.”
Why is this important?
“Lately, the search engine results page has been crazy, which is likely in an attempt to tackle AI-generated content.
Google has made so many changes to the SERP in the past year. We are seeing a boost in user-generated and crowdsourced content, and many SEOs have complained about Reddit pages outranking blog pages and TikTok and YouTube videos appearing for certain keywords.