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Fabian Geyrhalter / Brand Strategist. Creative Director. Coach. Author. Speaker
Description
Why Most Companies Get Branding Wrong (And How to Fix It)
Fabian Geyrhalter knows how to build brands that last. As a brand strategist and creative executive, he has worked with industry giants like Marriott, Warner Brothers, and Match, and his expertise has been featured in Inc., Forbes, and The Washington Post.
In this episode, Fabian breaks down the true essence of brand strategy, why most companies get it wrong, and how to evolve your brand without losing its soul. We discuss the Jaguar rebrand disaster, the Walmart evolution, and the critical mistake most founders make when naming their company.
Fabian shares his headsmack moment that changed his entire career and offers powerful insights on how brands should position themselves in 2025. Whether you're launching a new brand or rebranding an established one, this episode is packed with actionable branding wisdom.
Key Takeaways:
- Why brand strategy must come before visual design
- How to create a brand DNA that stands the test of time
- The crucial balance between consistency and evolution
- Strategic naming considerations for long-term success
- Building a compelling brand atmosphere that connects with customers
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Guest Bio
Fabian Geyrhalter is a renowned brand strategist and creative executive specializing in guiding companies through brand transformations. He has worked with global brands like Marriott, Warner Brothers, and Match, and his expertise has been featured in Forbes, Inc., Entrepreneur, and The Washington Post. His creative work has won over 50 international awards, and all four of his books have become international Amazon bestsellers. Through his consultancy Finien, Fabian helps businesses create branding strategies that accelerate growth and impact.
Paul Povolni (Voppa) is the founder of Voppa Creative and a creative leader with over 30 years of experience in brand strategy and design. Based in Jackson, Mississippi, he has worked with clients internationally, leading teams in award-winning branding while serving as a coach and speaker. Paul delivers workshops and keynotes on brand strategy, creative thinking, and organizational culture, and hosts The Headsmack Podcast: Conversations with Misfits. His work centers on helping organizations lead with Clarity, Creativity, and Culture.