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What plays would you call to scale a DTC business from startup to $10 million ARR?
Episode 2202
Published 1 year, 2 months ago
Description
Kelley Thornton, Founder and CEO of Tiege Hanley, shares his insights on scaling a D2C business from zero to $10 million in ARR. Focus on execution and iterative product improvement, Thornton emphasizes the significance of early market testing and finding the right marketing channels. He also encourages aspiring entrepreneurs to seize the opportunities within the DTC channel, emphasizing its level playing field and potential for success.
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- Kelley Thornton: Website // LinkedIn
- The MarTech Podcast: Email // Newsletter // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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