Episode Details

FULL SHOW NOTES
https://podcast.nz365guy.com/57

• Running the most successful ISV and becoming a market leader 
• Mike’s career journey and ClickDimensions’ successful growth 
• Keys to building engagement with a wide partner base 
• Strategies for developing a strong partner engagement focus 
• Technology and strategy changes in Microsoft 
• Running an effective marketing program 
• Producing content to meet the soft skills of using ClickDimensions
• Adapting technology to changing marketing trends
• Machine learning and artificial intelligence 
• Creating staff culture in the company
• Transitioning from a start-up organization to a mature organization

Books Mentioned

• Radical Candor by Kim Scott – https://amzn.to/2CS78JA 

Resources

• Google Adwords – https://adwords.google.com/video 
• Common Data Service – https://docs.microsoft.com/en-us/common-data-service/  
• Dynamics 365 for Marketing – https://dynamics.microsoft.com/en-us/marketing/overview/  
• Azure Machine Learning Studio – https://azure.microsoft.com/en-us/services/machine-learning-studio/ 
• Microsoft AI – https://www.microsoft.com/en-us/ai  

Microsoft 365 Copilot Adoption is a Microsoft Press book for leaders and consultants. It shows how to identify high-value use cases, set guardrails, enable champions, and measure impact, so Copilot sticks. Practical frameworks, checklists, and metrics you can use this month. Get the book: https://bit.ly/CopilotAdoption

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Thanks for listening 🚀 - Mark Smith