Episode Details

How do marketers bridge the gap between bold creative ambition and the hard-nosed expectations of the C-suite? In this episode, Drew Neisser chats with Kay Moffett of Amplify, Katrina Klier of Sage Strategy Group, and Lakshmi Randall to uncover how CMOs can align marketing initiatives with business priorities while proving their value to their CEOs and CFOs.

In this episode:

• Kay Moffett reveals how Amplify's podcast, Science of Reading, became a catalyst for a movement in education, driving product adoption and underscoring the power of long-term brand investments.

• Katrina Klier shares her ART framework—Awareness, Recognition, Traction—a practical model for demonstrating marketing's impact through both leading and lagging indicators.

• Lakshmi Randall dives into strategies for aligning with CFO and CEO priorities, including focusing on shared goals, running strategic experiments, and balancing short-term wins with long-term initiatives.

You'll also learn:

• Why anecdotal insights—or "anecdata"—can be as persuasive as hard metrics when proving marketing's value.