Episode Details
Back to Episodes
S2 E03 - Double Your Sales Closing Rate! A Simple Guide for Contractors
Description
In this episode of Beers with Contractors, hosts Will and Terry discuss essential strategies for scaling companies with a focus on marketing and sales. They welcome Cory Parks, owner and president of HydroHelp911, a foundation and concrete repair company based in North Carolina. Cory shares his journey from being a full-time fireman to establishing his own successful business. He emphasizes the importance of sales training, mindset shifts, and adopting a methodology that ensures high-quality leads. Cory explains his company's unique sales training process, including the critical role of personality assessments, onboarding, and continuous improvement. The conversation also touches on industry challenges, the motivation of salespeople, and the transformative power of consistent training and quality interactions with homeowners. Cory’s insights provide valuable lessons on building and refining a successful sales strategy in the contracting industry.
00:00 Introduction
02:31 Meet Cory Parks from HydroHelp911
03:40 Cory's Journey from Fireman to Business Owner
06:14 The Importance of Sales Training
08:16 Developing a Sales Training Program
20:07 Hiring and Onboarding Sales Reps
29:30 Analyzing Sales Techniques
29:50 The Importance of Ride Alongs
31:08 Addressing Closing Techniques
32:56 The Power of Asking Questions
36:06 Quality Over Quantity in Leads
41:13 Hiring and Training Sales Reps
44:49 Expanding Sales Training Programs
48:08 Conclusion
Contact Cory Parks at:
Website: https://www.hydrohelp911.com/#/
LinkedIn: https://www.linkedin.com/in/cory-parks-62b534142/
Instagram: https://www.instagram.com/hydrohelp911/
YouTube: www.youtube.com/@HydroHelp911
Facebook: https://www.facebook.com/hydrohelp911
TikTok: tiktok.com/@hydrohelp911
**Contractors Kick Ass!**
**Podcast Store Link:**
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software
http://unisonworx.com/per4mance
Unison is Workforce Management Software for the Construction Industry
Learn more at https://unisonworx.com/industries/construction