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In this episode, my guest is Jon Picoult. Jon is a customer experience expert who has been helping guide companies through the customer experience journey to creating "raving fans" that drive business growth. Jon has a new book "From Impressed to Obsessed" and we spend time discussing the book along with an in-depth discussion of his body of work in customer experience.

A sought-after business advisor and speaker, Jon has worked with some of the world’s foremost brands, personally advising CEOs and other members of the C-Suite. He helps organizations capitalize on the power of loyalty, both in the marketplace and in the workplace.