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Rebranding and Remotivating a Property Management Business and Business Owner with DoorGrow Client Kelly Rafuse
Description
Many property management business owners out there struggle with having a bad brand, bad pricing, cheapo clients, a lack of confidence, and more.
In today's episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull sit down in-person with property manager and DoorGrow client, Kelly Rafuse, to talk about her journey with property management.
You'll Learn[04:53] How to Be Picky with the Clients You Bring on
[10:59] Overcoming the "Hustler" Mindset
[15:04] Choosing an Effective Brand
[21:07] Cheapos, Normals, and Premium Buyers
Tweetables"As you live and you grow in this business, you learn what makes money and what doesn't."
" The more confident you are, the more some of these… difficult personality types will kind of abdicate and allow you to lead them."
" It's better to be at the top than to be competing with the garbage at the bottom."
" Need is scarcity, need is starving, and need is survival."
Resources Transcript[00:00:00] Kelly: You know, as you live and you grow in this business, you learn what makes money and what doesn't. And I learned how to manage property the hard way.
[00:00:07] Jason: But you learned it.
[00:00:08] Kelly: Yes.
[00:00:10] Jason: Welcome DoorGrow property managers to the DoorGrow show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives. And you're interested in growing in business and life. And you're open to doing things a bit differently, then you are a DoorGrow property manager DoorGrow property managers love the opportunities, daily variety, unique challenges and freedom that property management brings. Many in real estate think you're crazy for doing it.
[00:00:37] You think they're crazy for not because you realize that property management is the ultimate high trust gateway to real estate deals, relationships and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. We're your hosts, property management growth experts, Jason Hull, founder and CEO of DoorGrow, and Sarah Hull, the co owner and COO of DoorGrow. And now let's get into the show.
[00:01:13] So our guest today, we're hanging out with Kelly. Kelly, introduce yourself.
[00:01:17] Kelly: Hi there, my name is Kelly Rafuse with Crimson Cape Property Management in Wilkes Barre, Pennsylvania.
[00:01:22] Jason: And you have a really nice logo. Where'd you get that really nice logo?
[00:01:25] Kelly: It's this little mastermind I joined called DoorGrow helped me with that.
[00:01:29] Jason: And it's, I was saying, I think it's cool because it's like you are flying right there.
[00:01:33] It's like, it like reminds me of you.
[00:01:37] Kelly: Well, yeah. I had this Marvel Comics stud fetish, so.
[00:01:41] Jason: Yes. Okay. You're the Marvel comic gal. All right. So re