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How Pret a Manger harnessed variable rewards to recover from the pandemic
Season 1
Episode 52
Published 1 year, 4 months ago
Description
In this episode, we look at the success of Pret a Manger – especially how they managed to recover so strongly after the pandemic, despite increasing numbers of office workers staying at home. We look at two main biases that they have successfully harnessed: the sunk cost effect and the power of variable rewards