Episode Details

Are you relying too heavily on one social media platform to grow your business?

In this episode, we're talking about the EXHAUSTING ROLLER COASTER of social media in the last week from TikTok's Ban (or really... shall we call it a little time out? 😂), Instagram dropping a bunch of changes on us without notice (including a new app), Zuck making changes to fact checking and also secretly dropping really big and significant changes for health and wellness businesses running ads - specifically - we're speaking about how to diversify your audience growth channels and exactly what we're doing in my business to not only grow but diversify (after I had an 'all eggs in one basket' moment last year)

Here’s what you’ll learn:

• How recent TikTok bans and Instagram algorithm changes could impact your business.
• Why relying on a single platform for audience growth is a risky strategy.
• The power of email marketing and how to build a spider-web strategy to capture your audience across multiple channels.
• Key trends in consumer psychology for 2025 and how to adapt your marketing approach.
• Personal strategies for growing your podcast audience, leveraging Facebook ads, and mastering SEO-driven content.

Mentioned in this episode:

1. Download my free 2025 Trends Report: DM me “trends” on Instagram @robynbirkin.
2. Check out the Lead Magnet Report for insights on how we gained 1,500 subscribers in just 21 days.
3. Join our Batch Bootcamp this February to simplify and supercharge your content creation strategy.

If you’re ready to take control of your audience growth and diversify your strategy for a more resilient business, this episode is for you.

FOLLOWDaily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin