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5 Steps for Admins to Get Agentforce Ready
Today on the Salesforce Admins Podcast, we talk to Dorian Earl, Salesforce Admin and Founder of Development Consulting Partners, LLC.
Join us as we chat about the 5 steps you can take to prepare for Agentforce and AI.
You should subscribe for the full episode, but here are a few takeaways from our conversation with Dorian Earl.
Preparing for big changes with AIDorian started his career as a medical and dental equipment sales rep. He had over 100,000 products and 300 clients to keep track of, and he was looking for something to replace his paper notebooks. That's when he came across a new CRM platform called Salesforce and a new career in tech.
Today, Dorian runs a consulting firm that helps organizations leverage their tech stack to improve their business processes. The changes that are possible with AI are just as big as switching from paper planners to a CRM, so I wanted to sit down with him to find out how Salesforce Admins can get ready for Agentforce.
1. AwarenessDorian is seeing a lot of enthusiasm and curiosity from his clients about AI, but most organizations are unsure about how best to use it. He compares it to when search engines were first coming out. The idea of being able to search the entire internet with a query was so groundbreaking that it took time for people to understand the business implications, even at Google.
2. PreparednessSince the possibilities of AI applications are so broad, the best thing we can do is to get any data that an AI agent might need into Salesforce. That can be anything from your operating hours to your company values to your brand voice. Essentially, the same sorts of things you'd go over with a new hire. That way you don't have to start at square one every time you want to build a new agent.
3. Quick wins and usageAI implementation starts with finding quick wins for your organization. Dorian's found the summarize record action to be particularly useful for just about everyone who works with customers. He also recommends taking advantage of AI's ability to do quick reporting for users without the admin needing to get involved.
4. Internal process improvementThe biggest changes AI will bring are to internal business processes. Essentially, this comes down to saving clicks and smoothing out workflows. Dorian brings up the example of processing a return. An agent can take care of all the little steps, like creating a case, logging information, and authorizing a refund, instead of that being a multi-person business process.
5. External tasks outsourced to AIThe final thing to look at is whether or not any external-facing tasks can be outsourced to AI. Something like prospect nurturing can be handled by an agent that summarizes a record, drafts an email based on that summary and your business information, and then sends it. And then a second agent can schedule a phone call with an actual sales rep for anyone who replies.
Obviously, you want to be fairly confident in the agent you've built before you put it directly in touch with customers. But that's why you need to get started now. For Dorian, Salesforce Admins are uniquely positioned to transform their businesses with new AI solutions.
There's more great stuff from my conversation with Dorian, so be sure to listen to the full episode. And don't forget to subscribe to the Salesforce Admins Podcast so you stay up to date.
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Published on 10 months, 3 weeks ago