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Surviving the Google SERP Data Crisis
This story was originally published on HackerNoon at: https://hackernoon.com/surviving-the-google-serp-data-crisis.
Let's explore why SEO SERP data is now facing outages due to Google's new restrictions on web scraping.
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Google's recent changes now require JavaScript execution for SERP scraping, causing major disruptions across SEO tools, including data lags and outages. The new "Scriptwall" blocks old-school bots, likely aiming to protect against AI-driven competitors like ChatGPT. Many SEO tools, such as SEMrush and Rank Ranger, faced downtime, while Bright Data quickly adapted. Thanks to a skilled team and robust architecture, Bright Data restored its services in under an hour, ensuring minimal disruption and continuing to deliver reliable SERP data.
Published on 3 months, 3 weeks ago