Episode Details

In this episode, Kerry Smith Buck interviews Patrick McKeehan from O'Fallon, Missouri about effective city marketing. Director of Economic Development McKeehan shares his city's successful strategy of early stakeholder engagement and discusses three core principles: certainty, simplicity and speed. The conversation covers how manufacturing projects prioritize workforce availability, while retail development focuses on demographics and location. Drawing from McKeehan’s experience, the episode offers key insights into modern urban development approaches.