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Rumpl's Wylie Robinson: Creating a Brand and Building a Business
Description
Wylie Robinson is the co-founder and Chairman of Rumpl. Up until November of 2024, Wylie was the CEO of Rumpl. In 2024, Wylie stepped down as CEO and brought in Josh Simpson to be the General Manager of Rumpl.
This conversation covers the early days of Rumpl, building a brand, riding the wave of changes in social media, balancing the wholesale and e-commerce channels as well as how to build a team.
Show Notes:
- Jeremy Koreski Old Growth photo
- Shawn Palmer - mountain biker
- Rumpl's original Kickstarter page with iconic image
- Rumpl website
- Rock Fight podcast episode with Wylie Robinson & Josh Simpson
Connect with Wylie on LinkedIn
Connect with Christian on LinkedIn
The KORE Podcast is a production of the Kootenay Outdoor Recreation Enterprise. Learn more about KORE and the podcast: https://koreoutdoors.org/podcast/
KORE Outdoors gratefully acknowledges the financial support of the Province of British Columbia.
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