Episode Details

In this episode, Dr. Barbara Hales and Lysa Miller discuss:

• The power of personal branding in creating trust and recognition in healthcare and beyond.
• Strategies for healthcare professionals to leverage social media, public speaking, and thought leadership for growth.
• The importance of defining and targeting the right audience to deliver exceptional customer experiences.

Key Takeaways:

“Identify your ideal client, over-deliver on their expectations, and create a brand experience that resonates both online and offline.” – Lysa Miller

Connect with Lysa Miller:

• Website: Ladybugz Interactive
• LinkedIn: Lysa Miller
• X: @lysapreneur
• Instagram: @lysapreneur

Connect with Barbara Hales:

Twitter:   @DrBarbaraHales
Facebook:   facebook.com/theMedicalStrategist
Business website: www.TheMedicalStrategist.com
Show website:   www.MarketingTipsForDoctors.com
Email:   info@TheMedicalStrategist.com

YouTube: TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales

Books:
Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist

TRANSCRIPTION (186)

Introduction

Dr. Barbara Hales: Welcome to another episode of marketing tips for doctors. I’m your host, Dr. Barbara Hales; today, we have with us, Lysa Miller. She founded Ladybugz Interactive, an award-winning web design and digital growth agency serving startup and early-start biotech companies to launch their digital brands. The Boston-based agency also works with growing nonprofits, B2B companies, Legacy brands, and independent specialty schools. Lisa is also the founder of the Metro West Women’s Network, an online networking and referral group of 5000 local women. Her goal to empower and help local women grow by supporting and referring one another. Recent accomplishments include being featured on the cover of Boston Business Journal’s 2020 annual book of lists named Top Woman-owned Marketing Agencies to Watch in 2021 by agency Vista, named Top Women-Owned Agencies in 2022. By cloudways in 2023 and 2024 the number one on the list of top 100 women agencies by clutch.co. She has also been featured for her agency expertise in entrepreneur fortune.com, cloudways.com, and Business Insider. Lisa regularly contributes thought leadership content locally and to agency publications and podcasts. Welcome to the show.

Lysa Miller: Hi. That was a mouthful, but thank you. Thanks for having me today.

Top Strategies for Marketing Yourself Effectively

Dr. Barbara Hales: Lisa, what are the top strategies you’ve used to market yourself effectively in your field, and how do you think these could be adapted for healthcare professionals in private practice?

Lysa Miller: So I think I started doing more of a personal branding approach back maybe like 10 years ago, before a lot of people were doing that. My background is in public relations and journalism, so I think I have a bit of a knack for that, and also, you know, sort of like in-person, networking and that sort of stuff. So that’s sort of how I became known. Even though I was