Episode Details

My co coach over here at Acting Business Bootcamp, VO expert extraordinaire, Mandy Fisher will now be joining the podcast as my co host.

Today for her first episode ever on the Acting Business Bootcamp podcast, she is going to be talking about specificity, being clear about who you are and what you offer.

And also about who you are reaching out to building a business includes growing it and building trust.

I want to dive right into my word of the year for 2025.

And this is a practice that I started doing a couple of years ago because I think it helps you enter the year with intention.

And so this year, my word is specificity.

Why specificity, Mandy? Why are we talking about being specific? Well, because it's the game changer.

It is literally a game changer that's going to help you refine your messaging, your actions, and ultimately your results.

So whether you're a voiceover actor, a creative entrepreneur, or anyone trying to land more opportunities, grow your business, getting specific is the key to cutting through the noise and all of the other shit that's happening and reaching exactly who you want to reach, which are people who are going to hire you for what it is that you do.

So grab a notebook or just take this all in.

Take a deep breath because we're going to talk about how specificity in your content and actions can transform your outreach to agents and casting directors or direct marketing clients and even how it can improve your website and emails to bring in more inbound opportunities.

So, why does specificity matter? Let's start with that.

In this world where everyone is shouting from the rooftops, like everybody, especially people in these positions like agents and casting directors and your direct marketing clients where they get pitched to by actors, and even other vendors.

All the time, all day, every day, probably, vague messages get drowned.

They get drowned out by all of these other people constantly seeking their attention, their money, their value, whatever it is.

Think about the emails that you receive.

How often do you just skim and delete and skim and delete and slide left or right or whatever it is to delete on your device.

Like how often do you do that? Because the sender doesn't grab you with something clear and relevant, right?

Casting directors, agents, and clients are no different.

They need to know exactly who you are, what you do, and why you're the solution to their problem.

Specificity also builds trust.

It tells the recipient that you've done your homework, that you're not just spraying and praying your message, but that you see them and their specific needs.

Here's an example. Let's say you're emailing a potential client about their product launch. Instead of saying, "I'd love to work with you on this project," get specific, reference the product, point out a gap in their current marketing, explain exactly how your voiceover services or things that you do alongside a voiceover, whether it's editing or SEO or whatever, can help them solve that problem.

Specificity shows confidence.

It makes you an expert. And that gets results.

Now let's talk about your content.

Specificity in your content means creating work that is tailored for the audience you want to reach. On your website, for example, are you speaking to everyone or are you speaking directly to your ideal client?

And I'm not saying that you can't have multiple things that you do.

I do lots of things.

But it's better to