Episode Details

Ready to plan ahead and make your March marketing a success? Join Brian Walker and Caroline Legrand as they share creative, actionable ideas to help your auto repair shop stand out this spring. With Women’s History Month, spring maintenance season, and pre-trip inspections for spring break on the horizon, this episode is packed with strategies to prepare your shop for a busy March.

Discover how to leverage upcoming opportunities like St. Patrick’s Day, tax refund season, and National Days such as 'Check Your Batteries Day' and 'Chocolate Chip Cookie Week.' Whether you’re gearing up for alignments after pothole season, celebrating your team, or engaging your community, this episode is full of tips to help you plan your marketing with confidence.

Tune in now to get ahead of the game and make March your shop’s most successful month yet!

Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops. 

Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com   to get started today. Keep your shop top of mind on the mobile device they love.

Lagniappe (Books, Links, Other Podcasts, etc)

https://shopmarketingpros.com/ep-129-preparing-for-februarys-marketing/ https://www.daysoftheyear.com   

https://www.nationaldaycalendar.com/ 

https://automotivetrainingevents.com/event/vision/ - VISION Hi-Tech Training & Expo 

Show Notes with Timestamps

• Introduction to March Marketing (00:00:10)  Overview of the episode's focus on March marketing strategies for auto repair businesses.
• Importance of Planning (00:01:35)  Discusses the significance of planning marketing strategies in advance for better engagement.
• Women's History Month (00:04:42)  Highlights the importance of celebrating women in auto care during March.
• Spring Maintenance Promotions (00:05:25)  Encourages promoting spring maintenance and pre-trip inspections as warmer weather approaches.
• Tax Refund Marketing (00:06:57)  Suggests leveraging tax refunds for promoting maintenance and larger repairs to customers.
• St. Patrick's Day Marketing Ideas (00:08:07)  Discusses fun marketing ideas around St. Patrick's Day, emphasizing luck and customer appreciation.
• Mardi Gras Promotions (00:08:54)  Encourages shops in Louisiana to incorporate Mardi Gras themes into their marketing.
• Pothole Awareness (00:10:23)  Highlights the impact of winter on roads and the marketing opportunities around pothole-related services.
• Allergy Season Promotions (00:11:16)  Suggests promoting cabin filter replacements and air conditioning services as allergy season approaches.
• International Women's Week (00:12:17)  Encourages highlighting women in the shop and community involvement during this week.
• Chocolate Chip Cookie Week (00:12:52)  Suggests marketing around Chocolate Chip Cookie Week with treats for customers.
• Vision Conference Marke