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How your brand can benefit from being immersed in the esports and gaming space with John Higgins
Episode 58
Published 4 years, 11 months ago
Description
Learn how your brand can start marketing within the gaming and esports community with our guest John Higgins.
John currently heads up OS Studios - a live production and creative agency that specializes in video gaming and esports. Before working in video gaming, John was an award-winning creative director recognized globally for his work in television commercials and live broadcasts.
Five things you’ll learn from this episode:
- How your brand can benefit from being immersed in the esports and gaming space
- What the difference is between gaming and esports
- How to get started and connect with the gaming and esports communities
- How to collaborate with esports and gaming content creators to reach a larger audience
- The most creative ways brands have marketed in the gaming community
Quotables
- “Gaming is a sleeping giant.” -@JOHNJJHIGGINS
- “A lot of the biggest earners in gaming aren’t necessarily the best players. It’s the content creators, the people that are on Twitch.” -@JOHNJJHIGGINS
- “When you look at gaming you should really look at the content creation aspects and how all these games have become more social.” -@JOHNJJHIGGINS
- “Around 70% of all revenue in esports is sponsorship.” -@JOHNJJHIGGINS
Guest’s contact info and resources:
- John Higgins on LinkedIn
- John Higgins on Twitter: @JOHNJJHIGGINS
- OS Studios
Additional Resources:
Sponsored by:
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
- Burrelles has a special offer for On Top of PR fans. Check it out at burrelles.com/ontopofpr.
About your host, Jason Mudd
On Top of PR host, Jason Mudd, is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002. Forbes named Axia as one of America’s Best PR Agencies.
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.