Episode Details

Trust. It can be hard to define, but we all know how it feels. They say it takes a long time to build and a short time to lose.   

So what are the fundamentals of trust in business? Is it as simple as doing as you say? A well-known leader or recognisable brand? What about how they make us feel as customers or investors? 

What does it take to build trust over the years? And what happens when you get it wrong – is it lost forever? 

Tune in to find out:  

• Why Baroness Ford is turning her attention to the perfume trade
• The role trust has played in the careers of two leading business leaders to date
• The impact the pandemic has had on confidence in business
• Why the phrase “institutional shareholders” is someone's pet peeve
• Why actions will always be more important than words 

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Guests: Tony Danker, Director-General of the Confederation of British Industry (CBI) and Margaret, Baroness Ford of Cunninghame OBE (Baroness Ford), non-executive director and independent chair of Deloitte’s Audit Governance Board

Hosts: George Parrett and Lizzie Elston

Technical support: Deloitte’s Creative Studio

Original music: Ali Barrett