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Attracting Different Ideal Guests with Kyra Fingleton, Glamping Under the Stars Ireland
Description
Welcome to another episode of the Get Fully Booked podcast, where Sarah Orchard speaks with fellow host, Kyra Fingleton from Glamping under the Stars Ireland.
In this light-hearted episode, they dive into the unique challenge of catering to two very different ideal guest types—families and hen parties—at Kyra's glamping site in Ireland. Kyra shares her personal insights on how to effectively market to these distinct and extremely different audiences while maintaining a harmonious atmosphere at the site. With a focus on creating a communal experience that appeals to both families and hen parties, Kyra emphasizes the importance of keeping these groups separate to ensure a positive guest experience. Additionally, they discuss the significance of effective marketing strategies, including social media engagement and SEO, in attracting direct bookings and minimising reliance on online agents.
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Key Takeaways:
- Kyra Fingleton successfully caters to two distinct guest types, families and hen parties, at Glamping under the Stars Ireland.
- Maintaining a clear separation between different guest groups is crucial for a harmonious guest experience.
- Utilising social media platforms effectively helps target specific audiences for better levels of direct bookings.
- Direct bookings are preferred, with Kyra currently achieving nearly 100% through her own website.
- SEO and targeted content strategies are essential in attracting both families and hen parties.
- Word of mouth remains a powerful marketing tool, driving repeat business and referrals.
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Find out more about Glamping Under the Stars Ireland
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