Episode Details

In this episode, Dr. Barbara Hales and Viveka von Rosen discuss:

• The importance of optimizing LinkedIn profiles for patient engagement and networking.
• Strategies to create a patient-focused and professional LinkedIn presence.
• How to use video content and AI tools effectively for visibility on LinkedIn.

Key Takeaways:

“Always be audience-focused, and come from a place of being a resource, not a resume!” – Viveka von Rosen

Connect with Viveka von Rosen:

Website: https://vengreso.com

LinkedIn: https://www.linkedin.com/in/vivekavonrosen/

Twitter: https://twitter.com/LinkedInExpert

Facebook: https://www.facebook.com/VivekaVonRosen

YouTube: https://www.youtube.com/user/LinkedInExpert

Connect with Barbara Hales:

Twitter:   @DrBarbaraHales
Facebook:   facebook.com/theMedicalStrategist
Business website: www.TheMedicalStrategist.com
Show website:   www.MarketingTipsForDoctors.com
Email:   info@TheMedicalStrategist.com

YouTube: TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales

Books:
Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist

TRANSCRIPTION (185)

Introduction

Dr. Barbara Hales: Welcome to another episode of Marketing Tips for Doctors. I’m your host, Dr. Barbara Hales. Today, we are very fortunate to have with us Viveka von Rosen. She has spent almost two decades helping businesses and individuals amplify their visibility, voice, and vision online. Having authored four bestselling books on LinkedIn, including LinkedIn Marketing an Hour a Day and 101 Ways to Rock Your Personal Brand, Viveka is still recognized as a leading LinkedIn expert.

Her expertise has been highlighted by top publications, including Forbes, Fast Company, Buzzfeed, Inc., CNN, and Entrepreneur. She is also a frequent contributor to Forbes and has produced five courses for the LinkedIn Learning platform. Now, having pivoted her career, Viveka is passionate about empowering executives in their 50s and beyond to transition from corporate life to entrepreneurship, helping them build legacy businesses that align with their values and vision. Welcome to the show.

Viveka von Rosen: Thank you so much. I appreciate being here. You know, I was doing a podcast like 20 minutes ago, and my guest said, “I don’t use the word pivot anymore. I use the word evolve.” And I like that because pivoting feels like staying in place, but evolving means going to the next level. So, I might need to change my bio to say I help businesspeople in their 50s and beyond evolve.

Dr. Barbara Hales: That sounds like next-century terminology.

Viveka von Rosen: Exactly. Forget pivoting; that’s so 2024.

Optimizing LinkedIn Profiles for Doctors

Dr. Barbara Hales: Tell us, how can doctors make their LinkedIn profiles more appealing to patients and colleagues?

Viveka von Rosen: Good question. Many medical professionals overlook their LinkedIn profiles because they don’t think it’