Episode 160
This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark.
What if all it took to build an 8-figure company was $300 and a dream?
In this episode of Beyond A Million, Brad sits down with Ellen Bennett, the visionary founder of the culinary empire Hedley & Bennett. Starting with just $300 and a passion for improving the tools chefs rely on, Ellen turned her dream into a thriving 8-figure business.
She shares her journey from working in Michelin-starred kitchens to designing gear and tools that professional chefs and home cooks love. She dives deep into the challenges of scaling Hedley & Bennett, including transitioning from bespoke B2B sales to direct-to-consumer e-commerce, and why staying authentic to the brand's mission has been her guiding star.
Tune in!
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Key Takeaways:
00:00 Intro
04:03 Michelin star rating system
05:58 The importance of sleep
09:23 Starting and growing Hedley & Bennett
17:21 Direct consumer vs. B2B
18:34 Balancing growth and efficiency
26:29 Stepping down as the CEO
31:26 Product roadmap
34:42 Ellen's involvement in product development
37:56 Becoming an omnichannel business
43:32 Social media marketing and branding
49:18 Outro
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Additional Resources:
🔹 Ellen's Website: https://www.hedleyandbennett.com/
🔹 Ellen on Instagram: https://www.instagram.com/ellenmariebennett/
🔹 Hedley & Bennett on Facebook: https://www.facebook.com/hedleyandbennett/
🔹 Kitchen Glow Up: https://www.tastemade.com/shows/kitchen-glow-up
🔹 Dream First, Details Later: https://a.co/d/gPGFZAF
➡️ Learn more at: https://beyondamillion.com/
➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8
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Published on 11 months ago
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