Episode Details
Back to EpisodesWhat Suppliers Think About the Shift to SDVs | with Collin Shaw of MEMA Original Equipment Suppliers
Description
Recorded live at the Sonatus booth at CES 2025, Collin Shaw, President, MEMA Original Equipment Suppliers spoke with host John Heinlein, Ph.D., Chief Marketing Officer from Sonatus about the important opportunities and challenges that software offers to vehicle manufacturers spanning passenger vehicles, commercial vehicles and more. MEMA represents about 500 original equipment manufacturers, so Collin brings incredible perspective from across the industry, don’t miss it!
Chapters:
00:00 Overview
00:30 Meet Collin Shaw
03:37 The opportunity in SDV
05:21 The myth of SDV
07:42 Aftermarket upgrades from software
09:39 Protecting safety
10:10 Software in commercial vehicles
13:12 Diagnosing problems with AI
14:07 Protecting algorithms
16:12 Benefits for low-cost vehicles
18:20 Software and Taco Bell, the great equalizers
20:21 Conclusion