Episode Details
Back to EpisodesKellogg’s Bold Moves, Marks & Spencer’s Comeback, and Hyperlocal Marketing
Published 1 year, 3 months ago
Description
This week on FMCG Weekly, we explore three key topics transforming the FMCG industry. Discover how Kellogg’s is reinventing breakfast with a bold £12 million campaign featuring Cornelius the Cockerel and innovative factory upgrades. Dive into an analysis of the 2024 stock market’s biggest winners and losers, including Marks & Spencer’s impressive comeback and Ocado’s ongoing challenges. Finally, learn about the rise of hyperlocal marketing, where brands are using technology and local insights to connect with diverse consumer markets. Tune in for the latest trends, strategies, and expert insights shaping the future of FMCG.
FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management