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Panel: How these 4 ecomm leaders educate their leadership teams
Description
Join industry leaders from Monster Energy, Tom's of Maine, Petmate and Advantice Health as they share invaluable insights on educating leadership teams on e commerce & retail media. Learn how to translate complex e-commerce concepts into relatable analogies, discover why "complaining is not a strategy," and understand the power of full-funnel tactics. Walk away with practical approaches to driving sustainable growth and measuring success in the ever-evolving digital retail landscape.
CHAPTERS:
(00:00:00) What's in store for today
(00:01:01) About the Show
(00:01:23) Relatable Analogies - Ben Galvin, Sr. Director, Monster Energy
(00:03:05) Complaining is not a strategy - Paolo Bacarin Filho, Director, Tom's of Maine
(00:06:21) Full funnel tactics - Darren Silverman, SVP, Petmate
(00:08:09) 'Are we profitable' - Ash McMullen, Head of E-commerce, Advantice Health
(00:09:07) Outro
SOCIAL LINKS:
Website: https://www.retailmediabreakfastclub.com
LinkedIn: https://www.linkedin.com/in/kiri-masters/
Youtube: https://www.youtube.com/@retailmediabreakfastclub
Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//
Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb
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