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34. How to join the $105 trillion global partnership economy with Jay McBain
Episode 34
Published 1 year, 2 months ago
Description
Global partnerships and channels expert Jay McBain talks about the evolving world of ecosystems and the future of partnerships. Here's what you'll learn:
- The Evolution of Partnerships: How partnerships transitioned from traditional two-tier distribution models to today’s AI-driven, outcome-based ecosystems.
- Key Trends for the Next Decade: The rise of API-driven integrations, the importance of measurable partnership moments, and the shift towards consumption and outcome-based pricing.
- Advice for Emerging Leaders: Practical guidance for navigating traditional organisational structures and aligning incentives with modern partnership strategies.
Connect:
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