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How Solopreneurs Can Create Content Their Audience Actually Wants

How Solopreneurs Can Create Content Their Audience Actually Wants

Season 2 Episode 454 Published 1 year, 3 months ago
Description

Halfway through writing nearly 24 articles for my Podcast Advent project, I started to wonder if I was wasting my time. Is this worth it? Am I writing what people actually want to read?

You’ve probably fallen into the same trap: spending hours creating content, unsure if it’s resonating with anyone. It’s frustrating, exhausting, and can feel like shouting into the void. But it doesn’t have to be this way.

Today, we’re exploring a few things you can try to come up with content that resonates with your audience — plus I’ll tell you about my GAPS framework for content in 2025.

Top Takeaways

  1. Let data lead the way: Your analytics are a treasure trove of insights. Tools like Google Analytics and Search Console can show you what content performs well so you can double down on those topics.
  2. Ask your audience: Your audience is your best resource. Invite questions through email, social media, or a dedicated feedback link, and turn their questions into valuable content.
  3. Experiment, but evaluate: Testing new ideas is important, but don’t forget to review the results. If something doesn’t work after a few tries, let it go.

Disclosure: ChatGPT has contributed more than 10% to the description and takeaways for this text, fully using the episode’s transcript.

Links


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Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacrificing your the rest of your life, or your health. 

Start with the free Solopreneur Sweep — a step-by-step method for finding where your business is losing time: https://streamlined.fm/sweep

If this episode helped you, leaving a review on Apple Podcasts helps other solopreneurs find the show — it only takes a minute and means a lot.

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

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