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TopTenWholesale.com CEO On Vertical-Search PPC Opportunities
Published 11 years, 10 months ago
Description
ALTMany ecommerce merchants run pay-per-click ad campaigns on the major search engines. But Jason Prescott, CEO of Toptenwholesale.com, argues that merchants can obtain a higher return-on-investment by advertising on specialized virtual search engines. He discuss this with Practical Ecommerce’s Kerry Murdock.