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Ecommerce Owner On Benefits Of Niche Selling
Published 11 years, 10 months ago
Description
JohnMontagueMany ecommerce merchants occupy niches within a broader industry. Spotlight Retail is one of those merchants, but, in Spotlight’s case, it occupies 20 separate niches (and 20 separate ecommerce sites) around one ecommerce platform. The entrepreneur behind Spotlight Retail is John Montague, the company’s owner and day-to-day manager. He discusses niche retailing with Practical Ecommerce’s Kerry Murdock.