Episode Details
Back to Episodes
TurnTo Founder On Using Past Customers For New Sales
Published 11 years, 10 months ago
Description
Ecommerce merchants strive to answer questions from shoppers. Relevant, helpful answers presumably increase conversion rates. One company offers a solution that relies on past customers to answer questions from prospective ones. The company is TurnTo. Its founder and CEO, George Eberstadt, speaks with Practical Ecommerce’s Kerry Murdock.