Discover the next evolution in your business with master of direct marketing, Ryan Skalla

Ryan Skalla is a direct marketing machine! In the last 10 years he went from leaving a job in software development and buying his first subject 2 property to creating a marketing funnel that has helped his house flipping business grow by 400% in the last 6 months. We cover so much in this interview that I had to break it in to two parts!

Today is part 2, so if you haven't listened to part 1, be sure to check that out first.  Click here to listen.

In this part of the interview Ryan shares more information about marketing and how we was able to increase his ad spend by 40% with complete confidence, his approach to lists and how he finds the best prospects, and what he spends 80% of his personal development time learning about (and it isn't real estate!).  Ryan really delivers and shares specific steps on how to discover the next evolution in your house flipping business.

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Show Notes

In this episode we cover:

• The three parts of marketing
  • Geographic – location
  • Demographic – person
  • Psychographic – type
• Why Ryan increased his ad spent by 40% without hesitation
• How to know when your marketing is causing a reaction
• Ryan's approach to lists to find the best prospects
  • Look for anomalies, commonalities and patterns
• What Ryan spends 80% of his professional time learning about and why he doesn't study about real estate
• The value of effective copy writing and why it is a good idea to outsource this skill set.
• How Justin and Ryan are going to raise their professional relationship to the next level
• Why Direct Mail response rates are irrelevant
• Three steps to discovery the next step in your business evolution
  • Tracking
  • Fill the holes
  • Improve and Scale your KPI's
    • Mail, calls, offers, deals, average profit
• Win an a personal consultation with Ryan and Justin with their Marketing Challenge Competition.
  • Write your biggest marketing challenge in the comments below, receive our feedback, and you will be entered to win!

Win a private coaching call with Justin and Ryan!

Memorable Quotes

“Business … is about controlling your emotions” ~ Ryan Skalla [Tweet this!]

“What gets measured gets improved … if you don't know your numbers how can you expect to improve them?” ~ Ryan Skalla [Tweet this!]

“I don't care about the 99 who didn't respond.  I only care about the