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HFHQ 26: Yellow Letters and House Flipping with Michael Quarles (Part 1)
Description
This is Part 1 of our interview with Michael Quarles. Part 2 is right here.
Michael Quarles is a master marketer from YellowLetters.com and talks about his background with house flipping, his philosophy about making a sizable income, and provides a great introduction to yellow letters and zip letters with relation to direct marketing. He even has an amazing freebie for all of you that will come up on Part 2 of our interview.
Have any questions for Michael or myself? Just post them in the comments area below! And if you like what you hear, be sure to click here to subscribe in iTunes. And while you’re there, why not leave us a review and five-star rating?
Shout Outs and Thanks!
Thanks to the members of the House Flipping Mastermind Group for their incredible energy! You guys are amazing!
Flip Tip with Brian Daly and Marcel from REIG
“Creating systems and working with assistants”
Be particular about the type of communication you are involved in. Let go and let others do what they are good at. Don't fill your time and energy with things you don't need to do. Start assistants off with the lowest hanging fruit and build them up over time.
Show Notes
In this episode we cover:
- Michael's early start working with his father in construction and learning the trade.
- The reason Michael decided to get started with house flipping and steered clear of being a landlord.
- What Michael enjoys about house flipping and real estate investing.
- Michael's answer to the question of whether house flipping is ethical
- How Michael's approach to marketing has changed over time
- Michaels' current methods for direct marketing to sellers
- The example of Geico and the importance of spending money on marketing
- A beginner's approach to direct marketing
- An introduction to yellow letters and zip letters
Tweetable Quotes
Click a quote to tweet it!
- “I don't get paychecks, but I get really fat checks. And I kind of like it like that.” ~ Michael Quarles
- “I love the bucket of money” ~ Michael Quarles
- “If you need a tax write off, just make more money” ~ Michael Quarles
- “We solve a problem for the seller that no one else can” ~ Michael Quarles
- “The phone will not ring accidentally” ~ Michael Quarles
- “We can't stop the marketing push. Keep reinvesting money back in to marketing.” ~ Michael Quarles
- “I would rather have 10% call volume than 50% call volume.” ~ MIchael Quarles
Transcript
Click here to Read and Download the Transcript for Episode 26