Episode Details

E556: Kanye West put up a viral Instagram post expressing his disbelief and dissatisfaction over Adidas ranking above his website, Yeezy.com, for the search term, "Yeezy."

When you look at his SEO, it's very clear why this is happening.

Very clear.

Here's what's going on.

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00:00 Kanye West's Instagram Controversy with Adidas
00:38 The SEO Impact of Kanye's Post
01:07 Understanding Google's Ranking Mechanism
02:01 Adidas vs. Yeezy on Google
04:03 Domain Authority
05:11 Yeezy's SEO Trade-Off
08:12 Optimizing for Keywords: Basics
10:06 Conclusion and Future Episodes

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

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