Episode Details

Join Malcolm Collins as he sits down with a special guest, Arch from the popular Arch Warhammer and Arch Cast YouTube channels. Malcolm and Arch explore the rise of the New Right, the evolution from Warhammer enthusiast to conservative commentator, and the current state of the gaming and media industries. They delve into the challenges and opportunities in the gaming world, discussing how small studios and AI could reshape the landscape. The conversation also touches on the pitfalls of mainstream media, the enduring appeal of Warhammer lore, and the future of content creation in an increasingly digital age. If you're a fan of gaming, Warhammer, or curious about cultural dynamics, this is an episode you won't want to miss. Arch: [00:00:00] Hello, this is malcolm collins.

I'm excited to have a special guest here today This, out of all of our special guests, is probably the YouTuber who I watched most before this. But it's funny, it's that the thing I knew him most for was Warhammer content, because people who know me know I love lore. If anything with a ton of lore, I love, but now he is known as a conservative, Politics commentator, so he's got his arch warhammer channel, which is just arch and then the arch cast which is his more Politics channel very similar takes to us.

I'd say very sort of New right this new right movement that we we have an episode on this where we're like It's really weird that like the online right today is descended from like the online atheist movement of like ages ago I was like, how did that end up happening? But what I wanted to talk with you about today was because, you know, you're such an expert in obviously like popular media.

I guess I'd call it like low media, the type of media I prefer video games, [00:01:00] Warhammer, Star Wars, all of that. And so I wanted to focus this conversation on two particular questions. One is, is that we have been fighting against the sort of like mind virus that's been controlling our society for a while now.

And finally, with this vibe shift over these past few months, it feels like the tide has finally, not the tide, the enemy troops have broken rank. And, and we can attempt to do something now, right? But the question is, is what does that look like? Like, what does taking advantage of this look like? And then the second question I want to focus on in this podcast is we are increasingly seeing that despite whether it is fantasy games or video games or media, the demand for it has never been higher and yet the mainstream companies don't seem to be able to produce something that that demand wants anymore.

There's obviously a ton of opportunity that's opened by this. How do we take advantage of this? [00:02:00] What does taking advantage of this look like? And where do you see the future of the media space going? So take the stage.

Okay. It's quite a lot to unpack there, isn't there? What does winning look like? I suppose is Is the first question because I don't think we know just yet.

I don't think anyone quite knows. Great question. What does winning look like? Like, in your head, like, how would you answer that? That's like, that's

a great f*****g question.

Well, that's the thing, isn't it? Because I, I have been seeing a little bit recently as well that there have been a I don't know about resurgent, but more like a creation of a new group of people who are now moving into this space.

As our side is becoming more popular, we are going to see a lot more people join our quote unquote side in essence. Like Zuck. Did you see that? Yes. Yes, exactly. Zuckerberg getting rid of fact checkers, which is an obvious attempt to kiss the ring of Donald Trump. In essence,

you're, you're [00:03:00] already moved the fact checking team that's what's left of them from California to Texas.

To try to make them sane again. Anyway, continue.

Yeah, absolutely. And this is of course, t