Episode Details

Amazon changes the game for retail advertising. TikTok Shop is opening in a surprisingly new country. eBay makes a move to join a popular social media network. These buzzing stories and more on this episode!

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We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon aims to expand advertising business by letting retailers use its ad tools on their stores
https://www.cnbc.com/2025/01/09/amazon-to-expand-ad-unit-by-letting-retailers-use-ad-tools-on-stores.html

Title Rule Clarifications
https://sellercentral.amazon.com/seller-forums/discussions/t/3c9f0b3c-4594-4efc-a05f-0f8d371fa466

How TikTok Shop is changing the way brands reach customers
https://www.retaildive.com/news/how-tiktok-shop-is-changing-the-way-brands-reach-customers/736726/

EBay shares soar after Meta allows listings on Facebook Marketplace in U.S., Europe
https://www.cnbc.com/2025/01/08/ebay-shares-soar-as-meta-allows-listings-on-facebook-marketplace.html

Conversion Path Reporting (beta)
https://advertising.amazon.com/en-us/resources/whats-new/ad-touchpoints-drive-sales-with-conversion-path-reporting/

TikTok expands e-commerce operation into Mexico amid potential US ban
https://finance.yahoo.com/news/tiktok-expands-e-commerce-operation-093000468.html

Switching gears, we explore the new features in Helium 10’s Magnet and Cerebro keyword translations, designed to aid sellers operating in multilingual marketplaces. The training tip of the week highlights Helium 10's exclusive Amazon Recommended Rank feature in Cerebro, which evaluates how relevant Amazon considers specific keywords for your product, scoring them. This tool helps sellers identify potential ranking, indexing, or advertising issues, especially for new products, by analyzing the top 20 keywords and ensuring Amazon correctly understands your product's relevance. Listen in for these crucial updates and insights that will help you stay ahead in the competitive world of e-commerce.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:54 - Amazon Retail Ad Service
• 02:27 - Title Rule Clarifications
• 06:46 - TikTok Shop Stats
• 08:50 - eBay x Facebook
• 10:02 - Amazon Conversion Path Reporting
• 11:07 - TikTok Shop Mexico
• 12:24 - Helium 10 New Feature Alerts
• 14:19 - Training Tip: Amazon Recommended Rank

Bradley Sutton: