Episode Details

Playing it safe might feel smart, but it's the riskiest move of all. In this episode, Drew Neisser sits down with Steve Dennis, author of Leaders Leap, to explore the critical moments when leaders must embrace risk, drive innovation, and challenge the status quo.

In this episode:

• What Got You Here Won't Get You There: Why past successes might not guarantee future results, and how to adapt to a rapidly changing environment.

• A Slightly Better Version of Mediocre Won't Cut It: Why incremental improvements are no longer enough and how to aim for true remarkability.

• Customer-Centric or Just Lip Service? The gap between saying that you're customer-focused and actually delivering on it.

You'll also learn:

• How CMOs can position themselves as strategic leaders within their organizations.

• Why being "special, not big" can be a winning strategy in a competitive market.