Episode Details
Back to EpisodesHow Postmates, Acquired for $2.6 Billion, Got Its First 1,000 Customers
Description
E554: Postmates was acquired for $2.65 BILLION in 2020. This is the legendary story of how they got their first customers.
The first part of the episode is me reading how they did.
The second part is a concise summary of the tactics they used and how they learned and validated what people actually wanted.
The third part is how you can do this with SEO.
How Postmates got their first 1,000 orders: https://read.first1000.co/p/postmates
Compact Keywords: https://compactkeywords.com/
00:00 Introduction to Postmates' Early Days
00:41 The Initial Concept and Challenges
02:50 Pivoting to Consumer Demand
03:42 Early Customer Acquisition Strategies
06:16 Leveraging Media and SEO
09:04 Reflections and Conclusion
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
#startups #ycombinator #gotomarket #marketingstrategy