Episode Details

Over 40 million people are the victims of Human Trafficking. It's the fastest growing crime in the world, a $150B industry, and disproportionately affects women and children. Mitzi Perdue  is the founder of Win This Fight!, a non-profit dedicated to eradicating this vicious crime. She is the heiress of Sheraton Hotel Chain, widow of another family business poultry magnate, Frank Perdue, a businesswoman in her own right, and an author. 

Mitzi joins host Fran Racioppi for a candid discussion on how we must all jump in to combat labor and sex trafficking, the keys to running and scaling a successful family business, and in a surprising twist, Mitzi calls out her rival in the battle for hotel chain heiress superiority - Paris Hilton. 

Join the fight to raise $100M by visiting winthisfight.org or text ELEVATE to 55312.

Read the full episode transcription here and learn more on The Jedburgh Podcast Website.

Highlights: 

-Fran & Mitzi define human trafficking, its unacceptable practices, and it’s impact of victims and the labor market. 

-Win This Fight! has pioneered a method of donation through auctioning high-value items their owners just don't really need. 

-Mitzi shares the keys to success in Sheraton's rise to the largest hotel chain in the world through a commitment to empowering people and organizations. 

-How implementing “The Great Failed Project Award” allows for bottom-up input in organizations while fostering innovation and creativity.

-The lessons of Frank Perdue in investing in the development of emp