Episode Details
Back to Episodes💞 Relationship Marketing 101 with Michelle Warner [BEST OF]
Description
Today we're revealing the third tool in your 2025 marketing toolkit, and I'm resharing our BEST OF episode where Michelle Warner teaches us all about relationship marketing!
With an MBA from one of the world’s top business schools and 15+ years experience growing small businesses, Michelle designs tiny companies that are built to last. She’s also the creator of Networking That Pays, the introvert-friendly connection system that brings in reliable leads, consistent referrals and meaningful connections for your business — in just 5 minutes a day.
Together, Michelle and I talk about:
- What relationship marketing is
- The difference between relationship marketing & traffic marketing
- How a network can support your business
- Who needs to be in your network (& who doesn’t)
- How to “borrow an audience” & why it’s so effective
- The one type of content you need to have for relationship marketing to work
MORE FROM MICHELLE
⏱️ Get Michelle’s free workshop 5 Minutes A Day to a Network That Pays
🎧 Listen to Michelle's podcast Sequence Over Strategy
RESOURCES + LINKS
👋 Download the FREE Leaving Social Media Toolkit
🌐 Join the Interweb for courses + community
🌸 Peep the Clubhouse for bonus episodes + emails
💌 Try Flodesk for easy email marketing, forms + e-commerce & use this link for 50% off your first year (affiliate link)
✨ Ready to finally figure out relationship marketing & affiliates? Join my friend, Janna Carlson, on Monday, June 22 from 12:30–1:30pm EDT for a workshop: Your 2026 Referral Partner Playbook: Strategies that Work NOW.
FREE GIFTS OF THE WEEK
❊ Protect Your Magic from Katherine de Vos Devine
❊ Animal Communication guide from Olivia LaBarre
❊ FIRST RUN from Karly of The Public Run Club