Episode Details

If you’ve ever felt unsure about where to spend your money, time, and energy in your business, this episode is for you.
I’m diving deep into the do’s and don’ts of spending and saving in your online business in 2025. Whether it’s deciding what tools are actually worth the cost or breaking free from the endless certification cycle (that is actually a BIG reason you might be strangling your business growth) , this episode will help you make smarter, more aligned decisions - so that ultimately - you can reach your revenue goals and pay yourself well.
I’ll also talk about managing your energy—because running a business isn’t just about money. It’s about creating peace and making confident decisions so you can thrive.

Here’s what you’ll learn:

• 00:02:30 Why you need to evaluate your 2024 budget before making 2025 investments.
• 00:06:15 The right percentage to pay yourself—and why balance is key.
• 00:08:30 What to invest in to grow your revenue sustainably.
• 00:11:00 Why the “perfect software” can cost you more than it’s worth.
• 00:13:45 The hidden costs of certifications and how to decide if they’re worth it.
• 00:19:00 Why peace should be your biggest priority in 2025.

Links and Resources Mentioned:

• Apply for the Peace and Profit Mastermind
• Follow me on Instagram: @robynbirkin