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127: Raising Major Funds Without a Social Media Audience

Season 1 Episode 127 Published 1 year, 8 months ago
Description

In this episode, we’re talking about Fast-Track Fundraising—how to raise more money, even if your social media audience feels tiny (or non-existent!). I’m sharing the bold strategies that helped nonprofits crush their Giving Tuesday goals—like one small organization raising record-breaking dollars with less than 1,500 followers. We’ll also take a close look at the 2024 Giving Tuesday numbers—$3.6 billion raised in the U.S. alone—and uncover why some nonprofits thrived while others didn’t. Spoiler: It’s not about going viral. It’s about activating the networks you already have and leaning into strategies like building a Social Street Team™. If you’re ready to ditch outdated fundraising tactics and unlock real growth, this episode is for you!

Topics:

  • Why follower count doesn’t equal fundraising success and how smaller nonprofits are raising big dollars
  • The problem with relying on traditional fundraising mindsets and risk aversion
  • Insights from the 2024 Giving Tuesday results and how $3.6 billion was raised
  • The power of activating a Social Street Team™: what it is, how to build one, and why it’s the future of fundraising
  • Real-life examples of nonprofits leveraging small but mighty teams to raise tens of thousands of dollars
  • How to cultivate younger donor bases and engage millennials, Gen Z, and Gen X
  • Why broadcasting alone won’t cut it—focus on mobilizing and activating supporters


For a full list of links and resources mentioned in this episode, click here.

Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits like yours. Book your demo here. Read The 2026 Giving Signals Report here. 

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