Episode Details

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Andy Carvell is the Partner & Co-Founder of Phiture, a mobile growth agency. Here he has worked with some of the biggest apps on the App Store, including Headspace, Spotify, Triller, and VSCO.

Prior to founding Phiture, Andy worked on the marketing and growth teams at SoundCloud. His team built SoundCloud's activity notification system, which delivered over 500 million pushes per month, and increased M1 retention by five percentage points in its first few months of operation. 

Andy has been in the mobile industry since the late ‘90s, when he started working at Nokia. Andy has a deep interest in technology, strategy and the execution of ideas.

In this episode, you’ll learn:

• Andy’s user retention techniques
• The most overlooked component in marketing your app
• How to optimize your customer’s App Store experience
• Andy’s formula for maximizing your app’s notification strategy

Links & Resources

• SoundCloud
• Headspace
• Spotify
• Triller
• VSCO
• Nokia
• RevenueCat
• Salesforce
• Intercom
• Elevate
• KiwiCo
• Braze
• Leanplum
• Iterable

Andy Carvell’s Links

• Phiture
• Phiture’s Mobile Growth Stack
• Andy on Twitter: @andy_carvell
• Andy on LinkedIn
• Work at Phiture

Follow us on Twitter:

• David Barnard
• Jacob Eiting
• RevenueCat
• Sub Club

Episode Transcript

Andy: 00:00:00

So the impact that you can drive with notifications is reach, times relevance, times frequency. What we learned from the time at SoundCloud was not all notifications are equal, and the really killer ones that are going to really supercharge your business, have high reach, high relevance and high frequency.

And then, then you’re in that golden quadrant.

David: 00:00:35

Welcome to the Sub Club podcast. I’m your host, David Bernard. And with me is always Jacob Eiting. Hello, Jacob.

Jacob: 00:00:42

Hi, David. 

David: 00:00:43

It’s a thundering in your neck of the woods, I hear. 

Jacob: 00:00:46

It’s, you know, it’s cleared up now. I think we’re gonna make it.

David: 00:00:50

I’ve got a plumber. Our guests might have some construction workers. It’s going to be a fun one today!

Jacob: 00:00:55

Is it, David? You’re breaching the magic of podcasting and it’s going to get audited out.

David: 00:01:01

All right. Speaking of our guests, our guest today is Andy Carvell, partner an