Episode Details

Welcome to the CanadianSME Small Business Podcast! I’m your host, [Maheen Bari/SK], and in today’s episode, we’ll delve into the transformative power of Artificial Intelligence in revolutionizing customer relationship management (CRM) and driving business growth.

Our esteemed guest is Andi Savithri Giri, Founder and CEO of Softsquare. With a career spanning over three decades, Andi has steered Softsquare into becoming a leader in AI solutions within the Salesforce ecosystem. His expertise encompasses CRM services, AI-driven customer solutions, safety inspection tools, and quality assurance platforms.

Key Highlights:

• AI in CRM: Andi shares how AI is reshaping CRM, helping businesses streamline operations and enhance customer experiences.
• Market Trends and Innovation: Insights into emerging trends in AI technology and how Softsquare is staying ahead of the curve.
• Building Effective Solutions: Learn about Andi’s approach to developing tailored, AI-powered tools that solve critical business challenges.

Special thanks to our partners:

• RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html
• UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
• Constant Contact: https://www.constantcontact.com/landing1/new-marketer?utm_campaign=canadiansme&utm_medium=sponsorlogo&utm_source=brand
• IHG Hotels and Resorts: https://businessedge.ihg.com/s/registration?language=en_US&CanSME
• Google: https://www.google.ca/

For more expert insights, subscribe to the CanadianSME Small Business Magazine at www.canadiansme.ca. Join us next time as we continue bringing valuable strategies to help your business grow.