Episode Details

Happy New Year! The holidays are over, and it's time to reconnect with your database without feeling salesy, so we're teaching our full vendor list campaign, hands down one of the most valuable things you can hand a client and one of the easiest ways to reach out to anyone on your list, any time of year.

The idea is simple: instead of asking people for business, you ask them for input. You reach out to your database and email list and ask if they have a great plumber, electrician, painter, or any other local service provider they'd recommend, then compile everyone's answers into one polished vendor list you can hand to buyers and sellers or send to your whole sphere. We give you the exact wording to use, how to sort and follow up on responses, how to handle it if a vendor doesn't work out, and why keeping it looking like a personal email instead of a fancy newsletter is what actually gets people to respond.

Alissa also shares the story of the young lawn care guy who knocked on her door years ago and asked her to share his card with the neighbors, the moment that first showed her exactly what this campaign is all about: providing value without ever asking for a sale.

Here's what we cover in this episode: -Why the holidays are the one time of year you can ask for someone's address without feeling salesy -How the vendor list campaign gives you a real reason to reach out to your whole database -The exact script to use when asking your database and email list for vendor recommendations -Why you shouldn't hand out your full vendor list for free, and how that keeps people reaching back out to you -How to use the Who Do You Know list to fill in the gaps on your vendor list -Why you don't need the biggest email list in the world for this campaign to work -How to keep your outreach message looking personal instead of like a mass newsletter -The story of the young lawn care worker who taught Alissa what real relationship-based business looks like -What to say when a recommended vendor doesn't work out for a client -Why you're not liable for a vendor's work, and how to stop overthinking that fear -Adding a disclaimer to your list so clients can help you keep it updated -Why having three lenders and three title companies on your list matters for RESPA reasons -How to handle multiple recommendations in the same category, and when to reach out to vendors directly -Sending a follow-up request for specific categories you're still missing -Why simple and done is better than a beautifully designed list nobody reads -How the vendor list campaign fits into Build Your Own Business, and why BYOB is moving to a live fall format in 2025

Key quotes from this episode: "This is the most real estate thing you can do without being salesy." - Katy "You're not asking for money, you're not asking for business, you're asking, do you know someone, or do you have a business I can support?" - Alissa "Done is better than perfect. They want the value, they just want the information." - Katy "I am not liable for someone else's work." - Katy "This is such a valuable resource that does nothing but make you look like the professional." - Alissa

Products, people, and previous episodes mentioned: -hustlehumblypodcast.com/vendor, the free vendor list campaign template and script -hustlehumblypodcast.com/starthere, the free database spreadsheet and Who Do You Know list -Build Your Own Business 101 (BYOB), waitlist at hustlehumblypodcast.com/byob

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Music:

Straight A's by Connor Price → https://connorprice.shop/

The Good Life by Summer Kenn