Episode Details
Back to Episodes
Taking a Flower Shop from $600k to $9 Million
Published 1 year, 8 months ago
Description
Michael Jacobson bought his uncle's barely-profitable 45-year-old flower shop in LA. In 4 years he's grown it 16x.
Topics in Michael’s interview:
- Revamping his uncle’s flower shop
- Replacing the overpriced phone system
- Building custom software for the floral industry
- Why flower shops are hard to run
- How “wire services” like 1-800 Flowers work
- Switching to Google Ads for better ROI
- Doubling revenue with a new website
- Operating as a digital-first brand with physical locations
- Becoming the French Florist franchise
- Why he’s not interested in private equity money
References and how to contact Michael:
- michael@frenchflorist.com
- French Florist
Work with an SBA broker who focuses exclusively on helping entrepreneurs buy businesses:
Get a complimentary IT audit of your target business:
- Email Nick Akers at nick@inzotechnologies.com, and tell him you’re a searcher
Get a free review of your books & financial ops from System Six (a $500 value):
- Book a call with Tim or email hello@systemsix.com and mention Acquiring Minds
Connect with Acquiring Minds:
- See past + future interviews on the YouTube channel
- Connect with host Will Smith on LinkedIn
- Follow Will on Twitter