Episode Details

Happy New Year! Let’s kick off 2025 with some sales tactics in this episode. Today, I’m sharing ten key insights from my experience coaching and consulting sales teams in 2024. Here’s five of them below, tune in to learn the rest of my sales tips! 

Find Your Ideal ICP 

• Are you still working with different types of clients and struggling to figure out which one is the right fit for your business? It’s time to double down and define your Ideal Customer Profile (ICP). 
• Focus on what works and identify the best individuals who can buy from you. This will help you stop spinning in circles and spreading yourself too thin. 
• Also, create social media content tailored to this ICP to bring them to you.

Cold Calls Still Work 

• Don’t listen to those who say cold calling doesn’t work, because it does. You need to spend more time on this sales outreach method.
• I share an interesting story with one of my classes about how cold calling still gets results. If you stay consistent, you’ll see success. So, don’t abandon it!

Get Social  

• You probably realize how important it is to have social media accounts, especially LinkedIn. 
• You don’t need to do the latest TikTok dances, but you should share educational content.
• Also, make sure you’re engaging with your audience by responding to their questions in different online forums. This can create conversations that’ll bring opportunities.

Fewer Tools Equal Better Results 

• Many sales tools have overlapping capabilities. To save money and boost productivity, limit the number of tools you use. You’ll be surprised at how much this can help.

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