Episode Details
Back to EpisodesCan You be a Tik Tok Influencer?
Description
In this episode, Barbara discussed:
- What TikTok offers to everyone
- Why it is so popular
- Tiktok and other Social Media Platform Statistics
- How TikTok became an absolute goldmine
- How do you get to be an influencer on TikTok?
Key Takeaways:
“TikTok is not just a fad; it’s here to stay.”
Connect with Barbara Hales:
Twitter: @DrBarbaraHales
Facebook: facebook.com/theMedicalStrategist
Business website: www.TheMedicalStrategist.com
Show website: www.MarketingTipsForDoctors.com
Email: Barbara@TheMedicalStrategist.com
Books:
YouTube: TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales
TRANSCRIPTION (081)
Dr. Barbara Hales: Welcome to another episode of marketing tips for doctors. I’m your host, Dr. Barbara Hales. Today we’re going to be talking about the app TikTok.
Have you seen anything like it? It’s not going away anytime soon. It has almost become a part of today’s fabric of society. It’s a reflection of who people are and what they do. And for all your attention deficit people, it increases your visibility, engages people, and attracts a crowd.
Why is TikTok so popular?
Dr. Barbara Hales: What is it about TikTok that attracts people and engages them? The answer to this question may be that TikTok follows current trends, like dance challenges, the latest music, filters, or humanizing pet animals. We all love our pets. So, what can be more endearing and seeing pets speaking back to us in our own language or dancing around themselves wearing cute little outfits? You can see young dancers, grandmas dancing with their children, or even senior citizens wiggling away to popular tunes.
Algorithms reward videos that are following current trends. If your video has a song that’s trending, it’s going to get bumped up the ranks no matter what you look like. It can be choreographed, or you can look like a cartoon cockroach hopping around. More people will view it. How about all those pet videos? Is this so cute? What have you or Yvette putting your animals into TikTok with your name associated with it makes you more well known, and your patients would recognize you?
Filming
Dr. Barbara Hales: Have you noticed that there’s an increase of people making weird dance moves in public? Usually, it’s probably a TikTok that they’re making when somebody is filming them. In March 2018, it gave birth to one of the most sought-after apps, Musical.ly and Douyin. TikTok statistics is just famous as Shakira’s “Hips Don’t Lie,” most popular among teenagers. The TikTok app is now used across all age brackets. So, i